Time to Be Seen and Heard with Logan Russell



“From a young age I struggled with body image. I was larger than a lot of my friends, and built differently, and there’s nothing wrong with that, but when the media is telling you something different, and telling you who you are, and what your worth means, and how your weight relates to that, that’s hard to get past. Part of finding myself was learning to love my body and love who I am as a person.”

Logan Russell started her blog to “inspire women to discover their personal style as a means of building self-confidence.” We sat down with Logan to discuss how she’s challenging the status quo.

HOKA: Tell us about yourself. 

Logan: My name is Logan Russell, I’m a body positive fashion blogger with a passion for fitness. My goal is to inspire women to embrace their bodies and celebrate themselves no matter their size, weight or what season of life they’re in. A big part of that is incorporating movement into our days as a form of self-care and cultivating confidence.

HOKA: What does running mean to you and what role does it play in your life?

Logan: Running started as a necessity in sports growing up, but as I got older it became my “me time.” Each run is an opportunity to challenge my body, celebrate my strengths, and work through any mental roadblocks. It’s an incredible release! I love how running serves my mental and physical health at the same time. When I’m really stressed or emotional, I know that I can lace up my shoes and work through it in a constructive way through movement. I always come out of a run a different person than when I entered it. That transformative power is pretty amazing!

HOKA: What does ‘Time to challenge the Status Quo’ mean to you? 

Logan: When it comes to my journey with fitness, especially running, ‘time to Challenge the Status Quo’ pretty much sums everything up. Because of my size, I never fit the beauty standard that society and media has impressed upon us. I was especially challenged on my abilities in athletics. How could I possibly be strong enough for this workout or have the endurance for this run at my weight? How could I think of myself as an athlete, when I don’t look like an athlete “should.” Despite the walls I knew would be in front of me and despite the doubts of others, I showed up. I continue to show up on the road, the mat, and at the gym to create space for myself and others who don’t fit the status quo.
‘Challenging the Status Quo’ is choosing to honor who you are and what serves you, to celebrate yourself and your body, no matter what challenges or intolerance you may face. It’s not letting others define who you are. It’s recognizing your worth goes far beyond size, weight and appearance. You are worthy of every joy in life, just as you are.


HOKA: What is your advice to anyone who might be facing adversity and wanting to challenge the status quo?

Logan: Facing any challenge, big or small, is never easy. There will be times when you’ll doubt yourself, when you might start to believe they’re right, and when you’re so exhausted or frustrated you’ll want to throw in the towel. Don’t give up. Know that every single time you show up and choose YOU, it’s a win. The journey will be messy and full of ups and downs, but the joy you find on the other end makes it worth every bit of blood, sweat and tears. You are worth the fight!

HOKA: Anything else you’d like to share?

Logan: It’s important that we continue to push for diversity in fitness and normalize the representation of women of all sizes. HOKA is doing an incredible job creating an inclusive community of athletes. I’m so grateful to be part of it! But while the industry has certainly made progress in the last year or so when it comes to size inclusivity, we still have a lot of work to do. This means more people need to stand up and share their story. If space isn’t being created for us, then we need to create it ourselves. That’s how we progress! I hope that my story can help inspire others to challenge the status quo and be part of the change.


To learn more about Logan Russell, watch the video below: