“Never underestimate the power of running with others. I was running alone for a long time and suddenly with 20k to go, the 3rd place woman passed me. Instead of feeling sorry for myself, I took the opportunity to run with her, and not let her go. With 10k to go my legs came back to life, and I was able to finish strong.”- HOKA Athlete Magda Boulet, 2nd place finisher at Tarawera Ultramarathon.
“The mental battle of an ultra will always come at some point of the race, whether it’s 50k, 50 miles, 100k or 100 miles. I don’t know when it will come, but when it does it’s time to vamos!”- HOKA Fan Jerry Garcia crushing it at the Sean O’Brien 50k.
“The day I found out I was going to become a father I was pretty petrified. I had no idea how to raise a kid, I didn’t know how to make enough money to support a family, and I thought that my goals and dreams as a runner were all goners. I’ve been able to realize that life doesn’t end when you are a husband and a father. You just have to change your expectations, get more creative with time, wake up early, and plan your days well. I think my aspirations have only gotten wilder, bigger, and more exciting since I became a dad. And the truth is, my motivation is much more driven by something bigger than myself. I believe my chances of success as an ultra runner have improved by having my son, and that is something I never would have dreamed of before.” – New HOKA Athlete Ryan Ghelfi
“Running through one night and two sunrises is hard to wrap your mind around until you do it. Some people say that running 100 miles is like living an entire lifetime in a day and I would agree with that. You have triumphs and disappointments, successes and failures. It’s these highs and lows and the eventual accomplishment of finishing that make you cherish each time you run that far. Eventually, when your body reaches exhaustion it’s never felt before, it becomes a mental and emotional effort more than a physical one.”- HOKA Graphic Designer Quin Stevenson on racing the Way Too Cool 50K.
“Running had started as a way to compete against myself, and it turned into a way of life. I was not always a runner. In fact, running used to be about my least favorite thing to do. As a college baseball player, running was a punishment for us. It wasn’t until after college that the sport entered my life. My wife convinced me to run a half marathon in 2011. By 2012, I had completed my first marathon; in 2014, my first ultra; and in 2016, a run on foot across America. My life has been forever changed by running and the incredible people I’ve met within the running community. When I go for a run, I am completely absorbed into the beauty of the world around me. And running in HOKA makes me feel like I am floating on the surface of the earth. Each and every run is a special opportunity to explore the beauty of the earth around me while the miles float by.” – HOKA Ambassador Adam Kimble