Finding the Right HOKA ONE ONE Apparel For You


You asked for it, and it’s finally here: HOKA apparel, but with the innovative and premium touch that makes HOKA unique. We recently launched options for all kinds of activities, weather conditions, and temperatures, so read below to discover the right pieces for your next adventure.

While running is an uncomplicated sport, wearing the correct clothing can make or break your workout. While we’ve (obviously) got your shoes covered, let’s dive into your base layers.



If it’s warm out, we’d suggesting putting on some quality running shorts. The men’s Performance Woven 7″ Short was designed for all kinds of activities with a compression short liner and hidden phone pocket, as well as an envelope pocket in back, while the men’s Performance Woven 5″ Shorts offer a built-in brief liner and envelope pocket (which will fit most smartphones).

Our women’s Performance Knit 3″ Shorts were designed for both speed and utility, with plenty of pockets for easy access to nutrition, phone, etc., while still feeling minimal and compressed. The Woven 4″ Shorts offer a shaped waistband with a lower cut in front and higher in back, as well as a hidden front waistband pocket.

If it’s cold, our (men’s and women’s) Joggers offer a slim fit with a tapered ankle, along with three zippered pockets. Or, the women’s Performance Crop Tight, which is made from post-consumer recycled materials, will ensure you’re ready to step outside in any conditions. It was also designed as a warm-up piece for easy on-and-off access, or for trails with lots of brush, and the 4-easy access pockets let you carry whatever you need.


We’ve got numerous options for tops, depending on personal preference and weather conditions, starting with the (men’s and women’s) Performance Tank, Performance Short-Sleeve, and Performance Long-Sleeve. Advanced moisture management fabric provides a lightweight fit with superior wicking and drying capabilities, plus odor resistance and reduced-weight fabric on high sweat zones designed to keep you feeling fresh. These shirts will work as hard as you do, whether you’re training or racing.

For something you can’t get from any other brand, the women’s Performance Utility Shirt is a running shirt for breathable comfort, where you can enjoy a looser, relaxed fit in your arms and chest without all the extra fabric around your hips. It’s a great option for following a run with grocery shopping, as an elastic band at the hem will keep your shirt in place for whatever errands you’re running. Or, for those days when it’s a chilly morning start but you know you’ll be warming up as the sun rises, the (men’s and women’s) Performance 3/4 Sleeve is the perfect piece. Designed around the watch, the ¾-length sleeve is ideal for those runs wear you inevitably roll up your sleeves (but with less bunching of material).



And what if it’s windy, or rainy, or worse? Some serious HOKA outerwear can help keep you protected and warm on those cold and blustery runs. Start with our half-zip (men’s and women’s) Wind-Resistant Jacket, designed to provide just what you need and not much more, so you can keep your core warm without overheating or carrying too much bulk. If it’s raining, the GORE-TEX SHAKEDRY Run Jacket features the world’s leading performance waterproofing technology designed to protect you without inhibiting movement or overheating. Certified for use at the Mont Blanc races, this jacket fits up to an eight-liter pack underneath and features front zips allowing you access to your pack without undressing. With this jacket, there is no such thing as bad weather.



Now, you’ve finished your run or workout, but you still want to lounge in some premium HOKA apparel. Thankfully, we’ve got you covered (literally), starting with the (men’s and women’s) Lifestyle Tee. It features a micro-terry interior that’s incredibly soft, and it’s subtle debossed HOKA logo makes it a staple for anyone’s post-run attire. The Hoodie also features a French terry for a plush feel, while the Unisex Puffy Jacket is great for those moments between the run where movement is minimal but the warmth is necessary. Whether you’re on your way to the gym or just trying to stay warm as the temps drop, our oversized puffy will keep you covered — and help you look stylish doing it. With 100% recycled PrimaLoft® insulation and an elastic binding to help seal in the warmth, this premium puffy offers maximum insulation with minimal weight.

What’s important with the above is your ability to mix-and-match the right items for the weather. Pairing the Performance Tee with Wind-Resistant Jacket can help block the wind, but can be unzipped mid-run for some breathability after you’ve warmed up. Or, starting your warmup with the Joggers over the 5″ shorts lets you shed a layer once you get going. Whatever you end up wearing, rest assured that HOKA has you covered.



M-Mach-32BlogIn times when a great deal of change makes everything different at once, people’s needs evolve quickly, and behaviors adjust to keep pace.

Perhaps that’s why there are so many new runners out on the road. Running fulfills many of our new needs at once – it’s a great way to blend regular exercise with a quick change of scenery, all while maintaining a safe social distance.

If you’re new – or returning – to running, you may be wondering if you’re doing it right.

If you’re getting what you need out of your new running routine, there’s no way to be “wrong.” But in case you’d like a little guidance, we’re here to help.

So, let’s start with just the basics.

Setting a Target Distance & Pace

If you’re just getting started (or restarted) as a runner, you might be wondering how far or how fast you should go.

As with any form of exercise, there’s a tendency to overdo it at the beginning. And just as sure as putting too much weight on a bench press or playing soccer for four hours on your first day can leave you too sore to work out again for a while, running too far and too fast can leave you sidelined for longer than you want. To avoid the initial impulse to overextend yourself, it’s best to begin with manageable goals.

Since everybody’s different, there’s no set answer for ideal distance and pace.

Start with a 30-minute walk or very easy jog. Time yourself for 15 minutes, then turn around and come back. You can download a tracking app beforehand to measure the distance you’ve traveled, or just plot out your route later to find out.

From here, you can either shoot for increasing distance or decreasing time, as you gain a level of comfort. Add distance up to 5 minutes each trip at the same brisk walk pace. Or add pace up to a level of exertion where you’d still be able to carry out a conversation.

A lot of beginners practice the walk-run-walk method, where instead of running or walking for the entire duration, you alternate at regular intervals – say ninety seconds of walking then 45 seconds running – and adjust the ratios toward more running until you’re able to sustain a jog throughout.

The most important thing to keep in mind is that you’re not doing anything wrong and there’s no set mark other than getting some good exercise.

Of course, if you try it the easy way a few times and feel too bored to stay motivated, you can try pushing a little harder, and take it extra easy the next time.

Just don’t shoot for a new world record on your first time out. A slow, sustainable pace is the best way to enjoy your run.

And keep in mind that it’s okay to stop and walk if you need to!


Introductory Stretching & Hydration

Figuring out how much you should stretch and hydrate before, during and after a run is another area where everybody has different needs. Finding them is usually just a matter of some early experimentation on your journey as a runner.

The current attitude on stretching among most runners is that not everybody has to stretch, some should, and in either case it never hurts unless done improperly. So as a beginner, you should at least try a proper stretching regimen before making a more informed decision.

Try starting with a series of quick, dynamic stretches to get loose before or at the beginning of a run, then do some static stretches of not more than 20 seconds in duration after you’re done.

In terms of hydration, don’t drink unless you’re thirsty. That may sound simplistic, but dehydration is generally less of a risk for beginning runners than over-hydration. Sip water until you’re no longer thirty before a run, but don’t overload.

For the sake of peace of mind, you can also carry a small water bottle with you. Pace your runs more forgivingly in hot weather. And after your run, slake your thirst with water, juice or a sports drink.


Gear & Shoe Primer

In terms of running gear and clothing, choose what’s right based on your comfort and budget. Like any other aspect of getting started with running, it’s easy to go overboard in the beginning with gear.

All you really need is running shoes, socks, and comfortable clothes in which you won’t mind working up a sweat.

You will at least want to start with a reliable pair of running shoes, with features that work for your specific gait. These can include stability-added features to reduce pronation, or variations in cushioning. Under usual circumstances, the best way to find the perfect pair of running shoes is to go to a specialty retailer that offers gait analysis and professional fitting.

If this isn’t an option for you right now – you might want to follow our home-fitting guide to finding the right running shoes.

Beginner Running Form & Technique

Now that you have the logistical aspects (how far, how fast, how to prep and recover, and what to wear) sorted, you might be wondering if you’re running “correctly.”

For relative beginners, overcorrecting your natural running form is not advisable. That’s because whatever running form your body instinctively follows is attuned to your specific physique. Some studies suggest trying to alter this form as a beginner could be harmful. If that’s not a comforting thought, know that your running form will evolve naturally to increase efficiency as you add speed and stamina.

Generally, try to “run tall” and lean slightly forward. Keep your strides short – you don’t need to make long, bounding steps, and it’s usually preferable if your feet land under your center of gravity with your knees bent. Keep your arms relaxed and swing them naturally to the same rhythm.

Overall, for now, put the whole idea of “proper running form” and “maintaining the best running technique” out of your mind. As a beginner, the most crucial aspect of running is enjoying each step in the process, so you’ll keep at it and keep improving. Form will come with that.

In the meantime, as long as you’re running, you’re running right.
We’ll see you out there. It’s Time to Fly.



W-Clifton-6-2BlogThe social component of running can be a major motivator.

Maybe you’re used to major race events, a regular gym schedule with trainer sessions, or a running group. Maybe you’ve just started running and have found that an absence of community or competition has prevented you from lacing up your shoes and getting out there.

With the number of adjustments, we’ve all had to make recently, finding new ways to socialize around running might not seem like a high priority.

But since regular exercise plays an important role in promoting physical, mental and emotional health, anything you can do to keep your running routine more engaging will help.

Here are some options you might want to consider.

Try a Run Tracker App with a Social Component

As we’ve discovered in many other areas of our lives, the high-tech route is a convenient way to keep in touch. Video conferencing and call apps have become the new norm for connecting with friends and relatives and sharing on social media feels more vital than ever. So, it’s no surprise that run tracking apps with a social component have also become increasingly popular.

We’re fans of Strava, a free running and cycling app with several cool features that can help you connect with communities or private groups of runners. The app lets you search for clubs or even individual runners to connect with. Once you’re connected, you can share route details, including distances and speeds.

Create or Join Digital Running Groups

Run tracking apps aren’t the only way to join local runner communities. You can use the same social media apps you’re already used to.

Facebook groups, Slack, Google Hangouts, What’s App, Discord, or any messaging app of your preference are all options for joining or building a community of people with a common interest. Running fits, the bill perfectly.

Once you have a mechanism set up for sharing, you can pass along whatever messages your group most enjoys – tips, encouragement, or, if you and your friends prefer – a little playful trash talk.

Of course, if you do download the Strava app, you’re in great shape for building or joining a runner community – this feature is built in. After downloading the Strava app and creating a user profile, you can create or join “Clubs” to connect with other athletes. If you want to get your regular running club involved, you can invite specific contacts. Or if you want to join an existing club, you can search for active local groups or large associations with an open enrollment.

There are even a few official HOKA ONE ONE Strava Clubs for you to join – worldwide.

M-Mach-32BlogTurn Up the Heat on the Competition

If a sense of competition is really what gets you going, get creative with your preferred mode of communication. It doesn’t even have to be high-tech – a good old-fashioned phone tree could do the trick.

Organize a group plan around goal setting, establish a leaderboard, or even organize a virtual, asynchronous (safety first) “race.”

You can mix and match these ideas with the social communication method of your choice. For example, Strava has several gamification features to explore, and tracks routes and times in case the honor system isn’t enough of a motivator for you.

Commit to Virtual Runner Rituals

We don’t blame you for missing the blissfully accomplished feel of the finish line. Or the pre-race pasta dinner. Or any number of routines that used to go hand in hand with being a runner.

That’s why we recommend finding ways to build these rituals into your new approach.

Instead of a finish line, agree in advance to only compare your running group’s weekly results in a simultaneous unveiling over your favorite video chat app. Host a “digital carb load” conference call the night before your group plans a longer run or brick workout.

You could even take a video of yourself cleaning your shoes after a rainy run. Day to day runner’s rituals like these might not seem like glamorous social media content but posting it could get an interesting discussion going.

Plus, anything that reminds people of normalcy could feel welcome. After all, everybody’s adjusting.

Good luck, and happy running.


Challenging the Status Quo with Cher

Native Women’s Wilderness founder, Jaylyn Gough, recently dedicated some time to tell her younger sister Cher’s story of resilience.

Meet Cher. She’s a Diné (Navajo) woman who lives beautifully with Downs Syndrome. If you’re thinking her “disability” holds her back, I’ve got something to share with you! My sister has taught me how to keep fighting when I’m down and how to love. She fights to live, to be a part of this world, to love the loveless, and to challenge the status quo. The fighter in her is innate, but it’s also true that she’s had to be a fighter, just to survive.


Cher’s Backstory

Cher was born with both a heart defect and Downs Syndrome. Before the age of five, she survived multiple heart surgeries and came out like a champ. My mom, who at the time was a foster parent and volunteered at the hospital, soon knew that this baby girl had to be a part of our family and brought her home.

There were many years to come of hospital visits, speech and physical therapy appointments for my sister, but my mom never gave up, nor did Cher. Her doctors told us all the things she wouldn’t be able to do; read, write, or live an active life. But this is where she becomes my hero and this is where I have witnessed a miracle, for she can do all the above and does them with such refined grace and beauty.

A Day in the Life of Cher

Cher lives in a house with other adults with disabilities and feels full acceptance in this setting. Within her group home, she gains basic living skills. Doing her own laundry, helping to clean the house, and going on group grocery runs, gives her a sense of independence and self-accomplishments.

Cher works at a day program, that does many amazing things for the Chicago community and various places throughout the world. Right now, she works in a program that boxes beans to be shipped to developing countries (currently she’s packing for Thailand). She also prepares school supplies and hands them out to the children in the Chicago area supporting families with financial need. This job gives her a sense of self-worth and she takes great pride in it.


Special Events

Cher’s life is also full of special events and occasions. One of her favorite activities of the year is “Night to Shine“, a prom-type event sponsored by the Tim Tebow Foundation, where she gets her nails done, her hair fixed, gets to wear a fancy dress, and rides in a limo.

Special Olympics has also played a critical role in Cher’s life. Special Olympics is an encouraging resource for many persons living with intellectual and physical disabilities. Not only is the organization challenging the status quo in so many areas, but it challenges the stigma, isolation and the injustices of living with disabilities. For Cher it has taught her that she matters, that it’s okay to be different, that she deserves all the same love and support, and that she’s perfect just the way she is.

So much of society teaches us that we have to look a certain way, and to be a certain person to be successful. And society is good at making those who don’t fit into these categories, feel unaccepted, rejected, and unloved.

When Cher started Special Olympics, she was very aware of people staring and laughing at her. She knew she was different and unaccepted. Through her participation in Special Olympics I’ve seen a transformation in my sister. She holds so much confidence now!

I do want to give a major thank you and recognition to her coaches. To those who respect her and whom she respects. Also, a huge thank you to the Special Olympic volunteers!


It’s beautiful to witness Cher and her team walk into a gym, prepare for swimming, or put on their running shoes at the track. People still watch and make fun of them. Cher and her friends still notice, but they’re more secure of themselves and aren’t bothered as much. All they see is people who accept and love them. And all I see is a beautiful woman who has found her worth and has found complete joy.

Personally, I think I will always be looking for this in society and in others, and she gives me hope. Hope, that someday I’ll see my worth and that I’ll find joy in just being me, and not who society tells me to be. I hope someday I can be just like Cher.

She may be my little sister, but I look up to her in so many ways. She’s my hero.





How to Fit Yourself For Running Shoes at Home


We usually recommend getting a professional fitting and gait analysis from a licensed retailer to make sure you have the right fit, stability, and comfort before buying a pair of running shoes.  

As solo running is suddenly the most available method of exercise, many people have good reason to buy new running shoes – without access to a professional fitting.  

So how should you go about doing it yourself? Start with the basics.

1. Trace Your Feet 

What you’ll need: 

  • A pair of running socks 
  • Enough paper to trace each foot onto (two sheets of standard 8.5” x 11” paper should do the trick) 
  • Two different color writing utensils 
  • A ruler  
  • A calculator 

Before you trace your feet, go for a long walk. The human foot expands after walking, and you’ll want to get a shoe that fits your foot in its most swollen state. Taking a long prep walk before tracing your feet will help you get a more accurate measurement. 

Trace one socked foot at a time while kneeling on the opposite knee. Use a towel as a knee pad for comfort. Try to keep the leg of your trace foot bent at about a 90-degree angle.  

If you have access to a helper, have them trace each socked foot while you’re standing with equal pressure on both feet – shoulder length apart with your knees slightly bent.  

You’ll want to do two traces of each foot, without moving your foot off the paper between traces.  

The first – in one color crayon – angled in as tightly as possible to the contours of your foot (be advised, this trace can get ticklish). The second trace – with the other crayon color – should aim to keep the crayon strictly perpendicular to the ground while outlining the outer edges of each foot. 

Trace both feet. It’s common for them to be different sizes

2. Measure Your Footprints 

Why two traces?  

Since you’re unlikely to have a Brannock Device shoe-sizer handy in your home, an average of the proportions of your two traces is the most accurate way to measure your feet via the tracing method. 

You’ll want to use this averaging method to measure the following: 

  • Heel-To-Toe Length – distance from heel to furthest toe 
  • Heel-To-Ball Length – distance from heel to ball (the widest point of the foot’s inner side) 
  • Width – distance between the ball and the foot’s outer edge 

 Now that you have these, you’re ready to find the right running shoe size for you. 

S20 Brand Conference Imagery-M Elevon 2-7 (1) (1)

3. Convert to Your Size 

The proportions of the human foot can vary from person to person, or even from foot to foot on the same person. For example, some people have longer toes or wider feet relative to the overall size of their footprint. That’s why a proper shoe sizing will take both heel-to-toe and arch length into consideration, with extra width also necessary in some cases. 

Average your heel-to-toe size and your heel-to-ball size (round up to the nearest half size) using the following chart: 

Screen Shot 2020-04-09 at 1.09.52 PM

So, if the above chart indicates you’re a size 8.5 according to your standard heel-to-toe length, but a 9.5 in heel-to-ball length, your best size is really a 9, since this is the average between the two. For averages between a half-size difference, simply round up to the larger of the two numbers.  

But what about width? How can you tell if you need a wide-width shoe? 

The best way to tell is to divide your heel-to-toe length measurement by your foot’s width measurement. Standard shoe width sizes for both women (“B” width) and men (“D” width) are at a length-to-width ratio of about 2.65 to 1. For wide width shoes (“D” width for women’s shoes and “EE” width for men’s shoes), this ratio is closer to 2.45/1.  

So, for any length-to-width ratio of less than 2.55, a wider running shoe might go a long way toward improving your comfort.   

4. Check Your Gait 

Next, you’ll want to see if your natural running form could benefit from stability-added shoe features. 

Trained running shoe retailers will judge this based on a gait analysis, either by having you run up and down the sidewalk or on a treadmill.  

If you have a friend or family member with a discerning eye for running gaits – or the ability to shoot slow-motion video – you can perform this analysis yourself. 

Don’t have those things? Try the wet foot test. Or you can do it the fast way. Check your oldest pair of shoes. Where is the soul worn down the most?  

If it’s along the inner edge of both feet, you may have lower arches than usual and a tendency to over-pronate and might benefit from a stability shoe.  

Outer edges? You could be dealing with higher arches and supination, and you might want more cushion without added stability.  

Straight down the middle? Congratulations, you can probably wear just about any running shoe that makes you feel comfortable. 

When you shop HOKA shoes, check out the features guide on each product page to make sure you’re getting the right stability, cushion and size for your feet. You can also filter based on these features in browse mode. 

Good luck, and happy running!