Time to Change the Game: Jim Walmsley

Running 100 miles is unknown territory for most athletes. Jim Walmsley is redefining human potential by running it as fast as he can. It’s time to change the game. It’s Time to Fly™.

Time to Hear Me Roar: Sophie Power

To Sophie Power, being a mother doesn’t mean abandoning or altering her goals. “We can still follow [our dreams], and our children are along for the ride.” It’s Time to Fly™.

Time to Reconnect: Native Women’s Wilderness

“It’s not my people that have to reimagine who should explore the outdoors. It’s everyone else that needs to. It’s the outdoor industry that needs to change and include all people of color to explore our earth, just like my people always have.” – Native Women’s Wilderness founder Jaylyn Gough. 

Yenabah” is a Navajo name meaning “Warrior woman who wanders the mountains.” This is the Navajo name of Jaylyn Gough, founder and executive director of Native Women’s Wilderness. True to her name, Jaylyn founded Native Women’s Wilderness to get Native women outside and break assumptions about who is and who deserves to be outside. 

We sat down with Jaylyn to learn more about her motivations for creating this meaningful organization. 


HOKA: What is the mission of Native Women’s Wilderness? 

Jaylyn: To inspire and raise the voices of Native Women in the outdoor realm. To encourage a healthy lifestyle grounded in the wilderness. To educate Natives and non-Natives on the rich beauty and heritage of the Ancestral Lands beneath our feet. 

HOKA: Why is it important to you to encourage connection with Ancestral Lands? 

Jaylyn: The land our ancestors walked on is the land that gives us strength. It gives us an opportunity to see who we are, but also who we could be. We receive healing from the land. There’s the Trail of Tears, there’s the Long Walk, and there are so many places where I can feel the strength of my ancestors as I walk. If they were able to get through the Long Walk, I can overcome the challenges of my life. 

Our history may be broken. Too many spirits, hearts and lives are broken. The land is crying. But I believe that the only way to reimagine what can be, the only way to heal, is to revisit and connect with the land that connects us all. I think many people who have that connection to the land feel that strength, and honor the land, and honor our ancestors because it’s who we are. It’s engrained in us. To be in the land is to live and breathe for me. I don’t have to think about it. It’s how I get through life. 


HOKA: Through your life, has your personal relationship with being in the outside ever gone through a change? 

Jaylyn:  As a child living on the reservation, everyone looked like me. Everyone had the same black hair. We would play outside and we would flick baby rattlesnakes at each other, or boys would put black widows in my hair. I think once I realized that not everyone looks the same in the “real world” it became a huge injustice to me that not all people were represented. Why is it that only white CIS gender people are allowed and are represented outside? Why can’t my people be represented outside? Why are we not given the same opportunities when, actually, this is our land and it’s through broken treaties and pushing our people off into the reservation that we have lost this? We know the land better than anyone else.   

So that has really propelled me to figure out, how do I make it? How do I get a little girl to look up and see someone that looks like her outside, and give her that opportunity to do amazing things? I want her to know that she can be a mountaineer and go climb Fourteeners or even Mount Everest.   

Meet Jaylyn and Native Women’s Wilderness in HOKA ONE ONE: Time to Reconnect. 


Time to Represent: Black Girls Trekkin’

“Nature belongs to us all to enjoy, to protect. No tree, rock, or any star in the sky above cares where you come from or who you are or what color your skin is or how fast you go. We know nature only wants us to share in its power and imagine where we can all go together.” – Black Girls Trekkin’ Co-founder Tiffany Tharpe. 

Los Angeles, CA natives Tiffany Tharpe and Michelle Race met when they were assigned close lockers in high school. After continued years of friendship and a shared love of the outdoors, Black Girls Trekkin (BGT) was born in November of 2017. Now, two years later, BGT celebrates diversity and inclusion in the outdoors with a community of almost 8,000 people on Instagram and frequent group hikes around LA. 

We sat down with the co-founders to learn more about how they are reimagining what it means to get outside. 


HOKA: What was your vision for BGT when you started the group two years ago? 

Michelle: BGT is trying to re-imagine who is represented in the outdoors. We hoped that the group could be a place for everyone because the outdoors is for everyone who wants to be there. The mission of BGT is to promote diversity and inclusion in the outdoors and to inspire people to protect and conserve it. 

HOKA: What is your take on the current state of representation in the outdoor industry? 

Michelle: I think there are people of color, people of all genders, people of all backgrounds that are in the outdoors all the time. It’s not that they aren’t there. It’s just that we don’t get to see it in marketing. And, so, I think it’s about changing the perspective of everyone. Even if you don’t see yourself, you can be outdoors. 

Tiffany: Personally, growing up I didn’t see a lot of representation outdoors. I was a little different than most kids our age. Even though I didn’t see it, I was still interested in learning about it.

“I think most kids will be more inclined to go outdoors if they see themselves represented from a young age.” – Tiffany Tharpe


HOKA: What would you tell the outdoor industry to help them improve and be more representative? 

Tiffany: I would say that they’re doing well in starting to promote diversity in the outdoors, but they could be doing better. So, instead of just showcasing People of Color outdoors or just showing up for Pride month and having a gay couple on the trail, maybe hiring more diverse people up top or having more campaigns to help people who cannot afford to get into the outdoors. 

Michelle: I would say that the landscape of who’s in the outdoors is changing. It’s important for them to keep up with who’s outdoors now and to look around and notice that there are people from lots of different backgrounds that don’t see themselves in the outdoors.

“The outdoor industry can play a big part in changing who feels comfortable in the outdoors.” – Michelle Race


HOKA: How does this play into protecting the environment? 

Tiffany: The world is shifting and minorities will soon technically be the majority. And if the minorities are the majority and they don’t have people representing the outdoors, then the outdoors won’t have a voice. So, for groups like BGT we’re trying to get people involved in the outdoors and inspire them to protect it, because the outdoors deserves that protection. 

HOKA: Can you tell us more about how you have created a community of trust to help welcome new people to the trail? 

Tiffany: If someone is struggling on a hike there’s always someone there to talk them through. We always have extra snacks and water, and then if we need we’ll turn around and stop the trail because we don’t want anyone to keep pushing themselves if they can’t do it. And then we can always try again. The trail’s always going to be there, hopefully. So, it’s just kind of working together on the trail and making sure everyone’s okay. We never get disconnected from one another. 

Michelle: Yeah, I think for me, it came out of doing a lot of summer camps. We always had a counselor at the front and someone in the back to corral everyone. So, it was pretty natural for me to kind of just go to the back and make sure that we didn’t leave anyone behind. We are going to get to the top together, we are going to make it back to the bottom together, and we are doing this for everyone. We’re all in it together. It’s really important for me to make sure that everyone feels like they’re a part of the group at every step. 


HOKA: What has been one of your favorite moments from a hike? How does BGT bring you joy? 

Michelle: One of our more regular reactions that I love is people going back to their cars and just hugging each other. It’s a small moment, but it shows how close the group has become. Even though everyone is so tired at the very end, everyone hugs each other before they leave. And I think that’s so nice to see. Yeah. That’s one of my favorite things. 

Tiffany: The joy comes for me when we get first-time hikers with us on the trail and they want to come back and do it again. And then we see them coming back on more of our hikes and getting into it and making friends. It just brings a lot of joy to me. 

HOKA: How many women are a part of BGT right now? 

Michelle: We have anywhere from ten to 25 people that come on our hikes from different backgrounds of life. Even though our group is small and we’re just starting out, it’s growing well. I know we are making a difference in those ten to 25 lives and that matters to me. 

HOKA: How can people get involved with BGT? 

Tiffany: Follow our Instagram! Or you can join our email list to learn about upcoming hikes. At some point, we will be scouting for ambassadors outside of LA to plant the seed worldwide. 

HOKA: What is your advice to anyone who might be nervous to get outside for the first time? 

Tiffany: I would tell them, “You belong here. The outdoors is for everyone. Don’t let people’s stares discourage you. There is a community of people worldwide that are doing the same thing. We’re getting outdoors. We’re breaking these stereotypes and you are not alone. See what the outdoors has to offer for you.” 

Michelle: I would tell Women of Color, “You’re already tackling so many challenges every single day that to tackle a mountain, that’s nothing. You got this. 

Meet Tiffany, Michelle and Black Girls Trekkin’ in HOKA ONE ONE: Time to Represent. 

Learn more about HOKA trail products here. 



Function, Meet Fashion: How to Style Hiking Boots for Everyday Wear

In case you missed it, hiking boots have become a staple in street fashion this year. Although hiking boots are designed for rugged trails, people are trading them in for stilettos to wear every day. Why suffer for fashion when there’s a stylish option that can conquer any commute? 

New York City natives Florence Ngala and Ryan Norville have mastered looks that balance function and fashion. Here are some of their favorite ways to style the HOKA Kaha. 


Look 1: 

“I wanted to totally switch things up here and try something different with this more fashion feminine look just to see how the Kaha would contrast. The outfit really draws your attention because the print on my top is so graphic and the jeans are so bright. It’s cool to see how the Kaha adds a rugged accent to the whole vibe.” – Florence Ngala


Look 2: 

“This look is completely comfy casual which I love — I mean boyfriend jeans can never do you wrong. I like how the denim contrasts so well with the neutrals in my shirt and the Kaha boot here. Also, having a bit of lift on the sole creates an illusion of being of taller!” – Florence Ngala 

Flo-Hoka-02Look 3: 

“The first thing I thought of when I tried on the HOKA Kaha was flannels and denim! I went for it and whipped out this two-toned flannel dress and threw on one of my favorite vintage denim jackets. I felt like this would contrast well with the look. It’s sort of sweet on the top and gives a little leg action as well.” – Florence Ngala 


Look 4: 

“My favorite way to get dressed is to create balance and contrast. So I like to wear my HOKA hiking boots with an ultrafeminine dress. Ruffles, light colors and long silhouettes all create a balance with the sporty shoe. They are also ultracomfortable, so they pair well with any breezy silhouettes you can wear all day long.” – Ryan Norville 

Shop the HOKA Kaha here.