Brews & Shoes: Hupana

Named for the Maori word for “spring back,” the Hupana‘s responsiveness-due to its full RMAT midsole and outsole-creates a sensation of flying just above the ground. The Hupana will be your new favorite shoe for all activities, from running to the gym to running errands around town. Whether you’re chasing the finish line or roaming the city, the Hupana is sure to let you fly.

Check out this unique new HOKA and Topa Topa Brewery in this edition of Brews & Shoes.

Brews & Shoes: Bondi 5

Bondi looks better than ever with it’s newest update, Bondi 5. Bondi 5 is your go-to for the highest degree of cushioning offered by HOKA. In terms of fit and comfort, you asked and we listened. The Bondi 5 features a full length EVA midsole which provides that signature Bondi ride that makes you forget you’re even running. The fit of the upper has been adjusted, and has also been designed using more breathable materials for improved comfort. They are ideal for road and concrete surfaces, and also available in a wide width.

Check out this sleek cushioned shoe with your favorite beer/shoe geek in this edition of Brews & Shoes.

Geek Out: HOKA Shoe Guide to the Turkey Trot

Thanksgiving Turkey Trots are a tradition observed by runners almost as much mashed potatoes with gravy. The short 5k to 10k runs are great for sweaty family bonding, for enjoying the crisp Fall air, and of course as an excuse to spread some extra butter on your cornbread at dinner.

We hope you will throw on your stretchy pants pre-meal this year for a holiday run. Here is the HOKA guide for Thanksgiving Turkey Trot shoes for the whole family.

Clifton 3

In case you haven’t heard the hype, your old favorite got an update, and it’s better than ever before. The lightweight cushion you love is here with a more accommodating forefoot. New to HOKA? Take these for a trot to see what the brand is all about. You might not even crave dessert after experiencing this sweet ride.

clifton

Clayton

If you are looking for speed and cushion, Clayton is the shoe for you. The 2016 Runner’s World Editor’s Choice Award Winner is a favorite for it’s responsiveness. The Clayton is a racing favorite for 3rd place IRONMAN World Championship winner Heather Jackson. For us average people, it will perform well in the short distances of the standard Turkey Trot, and still provide a cushioned ride. This versatile road shoe will make you thankful for running.

clayton

Tracer

The HOKA Tracer was made for speed. This extremely lightweight model is perfect for the family overachiever. Most of us came to burn off some impending Thanksgiving dinner calories, but the Tracer wearer came to win.

tracer

Bondi 4

There will inevitably be a family member who refuses to participate in the trot because they are “not a runner”. Prove them wrong by having them try the Bondi 4. As the most cushioned model in the HOKA line, Bondi 4 will keep even the grumpiest uncle smiling mile after mile. Let this shoe demonstrate that less is not always more, especially when it comes to cushion and pumpkin pie.

bondi

 

HOKA Team Planking Challenge

About one month ago, the HOKA Marketing team decided to take on the challenge of planking together for 90 seconds twice a day. Anticipated benefits included improved core strength and a nice break from screen time. While some were initially hesitant to join in, team planking has become a team bonding activity we look forward to every day.

We interviewed some of the team to see how planking in the office has impacted their lives. 

plank

Why did you decide to start planking twice a day during work?

“It’s a quick, fun, low impact way to get up from my desk during the day and engage and strengthen my core! And our HOKA coworkers are a competitive bunch, so when it was spun as a ‘challenge’ we hooked more people.”- Suzie

“It’s something I think everyone can benefit from beyond the obvious physical gains. It helps promote the healthy lifestyle our brand represents as well as build team camaraderie and a little fun competition.”- Jared

“Peer pressure.”- Ian

How do you feel after planking?

“I honestly feel great and slightly accomlished! 90 seconds of planking is more of an achievement than it sounds! I also feel energized and more alert after, ready to jump back into focusing on my work.”- Suzie

“Sore, in the best way possible.”- Jared

How do you feel that planking improves team unity?

“I think that planking twice each day brings our team together so much. We are all working on the same thing at the same time for 90 seconds..not falling to the ground.”- Justin

“With the distance that our team has with people working offsite and traveling, it’s fun to hear and see (via snapchat) that people are doing the plank even though they’re not physically in the same room. Also it’s fun to hear that people who work in different areas are also joining in, like HOKA sales op and product team. I get a notification when someone forwards the Outlook reminder, and it always makes me smile that more people want to join in.”- Suzie

“Mutual pain brings mutual respect.”- Ian

How long do you plan on continuing planking?

“Indefinitely, #plankforlife.”- Jared

Running Faster in IRONMAN with Dave Scott

The run leg of an IRONMAN is where many competitors are able to separate themselves from the pack. However, some triathletes struggle to run their fastest marathon during the race. It may feel out of reach to get your IRONMAN run time down to your marathon race time, but Dave Scott believes you should work toward this goal.

Here is how 6 time IRONMAN Kona winner Dave Scott suggests training to improve your run time. Thankfully, this plan does not involve running more. Watch the video below for the break down.

Check out the Limited Edition Kona Clayton from HOKA ONE ONE here.